On Barry Bonds: I Was Just Thinking
I miss Babe Ruth, though I never saw him play.
He made his records the old fashioned way,
With whiskey.
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I miss Babe Ruth, though I never saw him play.
He made his records the old fashioned way,
With whiskey.
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Thomas H. Davenport: Competing on Analytics: The New Science of Winning
Read this book. I offers lots of insights on how companies are using analytics technology today to manage and most importantly to see the future of their businesses. Recent acquisition of the remaining analytics companies by titans like Oracle, SAP and others shows how important they think analytics will be in the years ahead. Lots of application to CRM. See why. (****)
Jen O'connell: Cell Phone Decoder Ring
Full disclosure: I know this author. I like her too, she's smart and a rising media star. Jen O'Connell is going to do for cell phones and other communication technologies what Martha and Suze did for entertaining and finance. It's about time too. If you've ever felt stupid trying to figure out how to use your cell phone or just what the difference is between GSM and the Gross Domestic Product, this book is for you. Full of insights and advice about how your phone works and how to work with your phone. (*****)
Eric D. Beinhocker: Origin of Wealth: Evolution, Complexity, and the Radical Remaking of Economics
Like Paul Ormerod, Eric Beinhocker is another economist exploring the relationship between evolution and the dismal science. Beinhocker is just as readable as Ormerod but offers more research in support of the evolutionary-economics thesis than any other economist that I have read. In dealing with evolution in economics Beinhocker ventures deeply into a new field called complexity economics that does for this field what General Relativity did for physics. I'd read it again. (*****)
Walter Isaacson: Einstein: His Life and Universe
Wow! I bought this book in San Francisco and read it all the way home. That's not to say that it's a potboiler, it's biography afterall, but Einstein was one of the great minds of the modern era and it is fun to retrace his life, to understand his genius as well as his all to human foibles. The author also does a credible job of making Special and General Relativity understandable to the average reader. Good stuff. (*****)
Al Gore: The Assault on Reason
Ok, I try not to be political in anything i do in business but, hey, I consider myself a fairly logical guy and the political environment of the last few years has, shall we say, defied logic. Regardless of what you think of Gore, his arguements are pretty good. (*****)
Paul Ormerod: Butterfly Economics: A New General Theory of Social and Economic Behavior
Anything by this accomplished economics writer will be thought provoking and entertaining. He's done a lot of work explaining the intersection of economics and evolutionary thought. Economics is, like many social sciences a study in human behavior as much as anything else and this slim volume is a great way to get started updating your thinking about this science. Still think economics follows strict rules and formulae like Physics? Read this book. (****)
Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth
Fred has been studying loyalty for a long time and he has championed ideas like the Net Promoter Score (NPS) which is a simple measure of whether your customers are happy and willing to tell others about you or not. Great companies have high positive scores, others don't. A simple idea that has a lot of traction. (****)
Lynne Truss: Talk to the Hand: The Utter Bloody Rudeness of the World Today, or Six Good Reasons to Stay Home and Bolt the Door
Yes, it's a book about manners, though not the kind to give any guidance about your salad fork. This is about impersonalizing influences in our lives. At the top of the list is technology. Without talking about CRM directly, Truss makes more than a few valid points about how technology associated with CRM is driving us nuts. Automated phone systems come in for a hit but so do surly store clerks, and, sadly, our fellow citizens making use of the public commons. In its own humorous way, it gives a lot to think about. (****)
Eric von Hippel: Democratizing Innovation
First, you can get this as a free download if you don't mind reading a book in PDF. It's worth reading too. Von Hippel looks at some of the things we don't do with customers right now that we might want to do. For example, "free sharing" might sound a bit dorky but only until you realize that he's really taking about co-innovation -- asking the customer about needs before building product. Given the fact that something like 80% of the 36,000+ new products that hit the shelves in 2005 were projected to fail, this guy might have a point. (****)
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